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string(34) "---------------------------------1"
array(1) { [2436]=> array(1) { ["ITEMS"]=> array(19) { [0]=> array(49) { ["DATE_CREATE"]=> string(19) "06/04/2020 18:02:37" ["~DATE_CREATE"]=> string(19) "06/04/2020 18:02:37" ["ID"]=> string(5) "16162" ["~ID"]=> string(5) "16162" ["IBLOCK_ID"]=> string(2) "46" ["~IBLOCK_ID"]=> string(2) "46" ["IBLOCK_SECTION_ID"]=> string(4) "2436" ["~IBLOCK_SECTION_ID"]=> string(4) "2436" ["NAME"]=> string(67) "#10. How to properly calculate the profitability with the guarantee" ["~NAME"]=> string(67) "#10. How to properly calculate the profitability with the guarantee" ["ACTIVE_FROM"]=> NULL ["~ACTIVE_FROM"]=> NULL ["TIMESTAMP_X"]=> string(19) "06/04/2020 18:02:37" ["~TIMESTAMP_X"]=> string(19) "06/04/2020 18:02:37" ["DETAIL_PAGE_URL"]=> string(81) "/library/money/10-how-to-properly-calculate-the-profitability-with-the-guarantee/" ["~DETAIL_PAGE_URL"]=> string(81) "/library/money/10-how-to-properly-calculate-the-profitability-with-the-guarantee/" ["LIST_PAGE_URL"]=> string(17) "/library/library/" ["~LIST_PAGE_URL"]=> string(17) "/library/library/" ["DETAIL_TEXT"]=> string(1154) "Problem: you have completed the project, calculated the profitability, made conclusions regarding regulations, prices and so on. And in 1-2-3 months there is an X-hour warranty, which is nowhere and is not taken into account. Waiting a few months - also not an option: our business is very dynamic. What should we do?

Our decision: to calculate the average statistics on the guarantee and put it in the budget. Say, we have the volume of warranty work about 3-5% of the total number of normal hours. Then we multiply the cost of work by 1.05 - and these risks are taken into account.

In addition, we can make a sample of managers or teams and understand who has a lot of warranty. Then we can already understand why - bad design, development, testing or project management.
Example from life: almost accidentally "caught" the guarantee of 20% of the volume of work, with several projects at once, saw that this is one manager, and figured out - why. It turns out that if you create one big task "guarantee", there can fly in anything, and this "anything" is not particularly filtered." ["~DETAIL_TEXT"]=> string(1091) "Problem: you have completed the project, calculated the profitability, made conclusions regarding regulations, prices and so on. And in 1-2-3 months there is an X-hour warranty, which is nowhere and is not taken into account. Waiting a few months - also not an option: our business is very dynamic. What should we do? Our decision: to calculate the average statistics on the guarantee and put it in the budget. Say, we have the volume of warranty work about 3-5% of the total number of normal hours. Then we multiply the cost of work by 1.05 - and these risks are taken into account. In addition, we can make a sample of managers or teams and understand who has a lot of warranty. Then we can already understand why - bad design, development, testing or project management. Example from life: almost accidentally "caught" the guarantee of 20% of the volume of work, with several projects at once, saw that this is one manager, and figured out - why. It turns out that if you create one big task "guarantee", there can fly in anything, and this "anything" is not particularly filtered." ["DETAIL_TEXT_TYPE"]=> string(4) "text" ["~DETAIL_TEXT_TYPE"]=> string(4) "text" ["PREVIEW_TEXT"]=> string(317) "Problem: you have completed the project, calculated the profitability, made conclusions regarding regulations, prices and so on. And in 1-2-3 months there is an X-hour warranty, which is nowhere and is not taken into account. Waiting a few months - also not an option: our business is very dynamic. What should we do?" ["~PREVIEW_TEXT"]=> string(317) "Problem: you have completed the project, calculated the profitability, made conclusions regarding regulations, prices and so on. And in 1-2-3 months there is an X-hour warranty, which is nowhere and is not taken into account. Waiting a few months - also not an option: our business is very dynamic. What should we do?" ["PREVIEW_TEXT_TYPE"]=> string(4) "text" ["~PREVIEW_TEXT_TYPE"]=> string(4) "text" ["PREVIEW_PICTURE"]=> NULL ["~PREVIEW_PICTURE"]=> NULL ["LANG_DIR"]=> string(1) "/" ["~LANG_DIR"]=> string(1) "/" ["CODE"]=> string(65) "10-how-to-properly-calculate-the-profitability-with-the-guarantee" ["~CODE"]=> string(65) "10-how-to-properly-calculate-the-profitability-with-the-guarantee" ["EXTERNAL_ID"]=> string(5) "16162" ["~EXTERNAL_ID"]=> string(5) "16162" ["IBLOCK_TYPE_ID"]=> string(4) "news" ["~IBLOCK_TYPE_ID"]=> string(4) "news" ["IBLOCK_CODE"]=> string(0) "" ["~IBLOCK_CODE"]=> string(0) "" ["IBLOCK_EXTERNAL_ID"]=> NULL ["~IBLOCK_EXTERNAL_ID"]=> NULL ["LID"]=> string(2) "en" ["~LID"]=> string(2) "en" ["EDIT_LINK"]=> NULL ["DELETE_LINK"]=> NULL ["DISPLAY_ACTIVE_FROM"]=> string(0) "" ["FIELDS"]=> array(1) { ["DATE_CREATE"]=> string(19) "06/04/2020 18:02:37" } ["PROPERTIES"]=> array(1) { [" "]=> NULL } ["DISPLAY_PROPERTIES"]=> array(0) { } ["IPROPERTY_VALUES"]=> array(0) { } } [1]=> array(49) { ["DATE_CREATE"]=> string(19) "06/04/2020 18:04:44" ["~DATE_CREATE"]=> string(19) "06/04/2020 18:04:44" ["ID"]=> string(5) "16163" ["~ID"]=> string(5) "16163" ["IBLOCK_ID"]=> string(2) "46" ["~IBLOCK_ID"]=> string(2) "46" ["IBLOCK_SECTION_ID"]=> string(4) "2436" ["~IBLOCK_SECTION_ID"]=> string(4) "2436" ["NAME"]=> string(78) "#13. How do you check that there's no "own" contractor in the tender" ["~NAME"]=> string(68) "#13. How do you check that there's no "own" contractor in the tender" ["ACTIVE_FROM"]=> NULL ["~ACTIVE_FROM"]=> NULL ["TIMESTAMP_X"]=> string(19) "06/04/2020 18:04:44" ["~TIMESTAMP_X"]=> string(19) "06/04/2020 18:04:44" ["DETAIL_PAGE_URL"]=> string(80) "/library/money/13-how-do-you-check-that-there-s-no-own-contractor-in-the-tender/" ["~DETAIL_PAGE_URL"]=> string(80) "/library/money/13-how-do-you-check-that-there-s-no-own-contractor-in-the-tender/" ["LIST_PAGE_URL"]=> string(17) "/library/library/" ["~LIST_PAGE_URL"]=> string(17) "/library/library/" ["DETAIL_TEXT"]=> string(762) "Participation in tenders requires time (and often money for submitting an application), which means it must be saved.
The most obvious way is to check who has won such tenders from this contractor before. We do it this way:
- We take "Contour.Purchases".
- We look for the tender by name, then click "All purchases of the customer", there we enter either the subject or keywords ("Site", "Bitrix", etc.).
- Let's see if there's a mono contractor who wins everything.
Note that you will most likely have to subcontract the old contractor if you win. Otherwise, expect "unexpected" falls of the system you are going to serve, or the wrong sources, or whatever." ["~DETAIL_TEXT"]=> string(663) "Participation in tenders requires time (and often money for submitting an application), which means it must be saved. The most obvious way is to check who has won such tenders from this contractor before. We do it this way: - We take "Contour.Purchases". - We look for the tender by name, then click "All purchases of the customer", there we enter either the subject or keywords ("Site", "Bitrix", etc.). - Let's see if there's a mono contractor who wins everything. Note that you will most likely have to subcontract the old contractor if you win. Otherwise, expect "unexpected" falls of the system you are going to serve, or the wrong sources, or whatever." ["DETAIL_TEXT_TYPE"]=> string(4) "text" ["~DETAIL_TEXT_TYPE"]=> string(4) "text" ["PREVIEW_TEXT"]=> string(218) "Participation in tenders requires time (and often money for submitting an application), which means it must be saved.
The most obvious way is to check who has won such tenders from this contractor before." ["~PREVIEW_TEXT"]=> string(205) "Participation in tenders requires time (and often money for submitting an application), which means it must be saved. The most obvious way is to check who has won such tenders from this contractor before." ["PREVIEW_TEXT_TYPE"]=> string(4) "text" ["~PREVIEW_TEXT_TYPE"]=> string(4) "text" ["PREVIEW_PICTURE"]=> NULL ["~PREVIEW_PICTURE"]=> NULL ["LANG_DIR"]=> string(1) "/" ["~LANG_DIR"]=> string(1) "/" ["CODE"]=> string(64) "13-how-do-you-check-that-there-s-no-own-contractor-in-the-tender" ["~CODE"]=> string(64) "13-how-do-you-check-that-there-s-no-own-contractor-in-the-tender" ["EXTERNAL_ID"]=> string(5) "16163" ["~EXTERNAL_ID"]=> string(5) "16163" ["IBLOCK_TYPE_ID"]=> string(4) "news" ["~IBLOCK_TYPE_ID"]=> string(4) "news" ["IBLOCK_CODE"]=> string(0) "" ["~IBLOCK_CODE"]=> string(0) "" ["IBLOCK_EXTERNAL_ID"]=> NULL ["~IBLOCK_EXTERNAL_ID"]=> NULL ["LID"]=> string(2) "en" ["~LID"]=> string(2) "en" ["EDIT_LINK"]=> NULL ["DELETE_LINK"]=> NULL ["DISPLAY_ACTIVE_FROM"]=> string(0) "" ["FIELDS"]=> array(1) { ["DATE_CREATE"]=> string(19) "06/04/2020 18:04:44" } ["PROPERTIES"]=> array(1) { [" "]=> NULL } ["DISPLAY_PROPERTIES"]=> array(0) { } ["IPROPERTY_VALUES"]=> array(0) { } } [2]=> array(49) { ["DATE_CREATE"]=> string(19) "06/04/2020 18:06:23" ["~DATE_CREATE"]=> string(19) "06/04/2020 18:06:23" ["ID"]=> string(5) "16164" ["~ID"]=> string(5) "16164" ["IBLOCK_ID"]=> string(2) "46" ["~IBLOCK_ID"]=> string(2) "46" ["IBLOCK_SECTION_ID"]=> string(4) "2436" ["~IBLOCK_SECTION_ID"]=> string(4) "2436" ["NAME"]=> string(57) "#14. Tender security: what is it and how is it different?" ["~NAME"]=> string(57) "#14. Tender security: what is it and how is it different?" ["ACTIVE_FROM"]=> NULL ["~ACTIVE_FROM"]=> NULL ["TIMESTAMP_X"]=> string(19) "06/04/2020 18:06:23" ["~TIMESTAMP_X"]=> string(19) "06/04/2020 18:06:23" ["DETAIL_PAGE_URL"]=> string(69) "/library/money/14-tender-security-what-is-it-and-how-is-it-different/" ["~DETAIL_PAGE_URL"]=> string(69) "/library/money/14-tender-security-what-is-it-and-how-is-it-different/" ["LIST_PAGE_URL"]=> string(17) "/library/library/" ["~LIST_PAGE_URL"]=> string(17) "/library/library/" ["DETAIL_TEXT"]=> string(924) "There are two types of tender security: participation and performance.
Participation security is the guarantee that, if won, the contractor will not merge.

In 95% of cases, it is paid in live money, which is frozen for about 2-4 weeks while the purchase is underway. As soon as the winner is determined (you or not - it does not matter), they are returned to your account.
Enforcement is basically a penalty if you withdraw from the contract (either by yourself or because you failed). In 99% of cases it is a bank guarantee, for money - about 0.3-0.5% of the total purchase price. Accordingly, if you failed to cope with the contract, the bank will collect from you the amount of this security. And levy - everything clearly works.

Of course, the security can be paid in live money, but who needs to freeze a few hundred thousand rubles for months or years?" ["~DETAIL_TEXT"]=> string(866) "There are two types of tender security: participation and performance. Participation security is the guarantee that, if won, the contractor will not merge. In 95% of cases, it is paid in live money, which is frozen for about 2-4 weeks while the purchase is underway. As soon as the winner is determined (you or not - it does not matter), they are returned to your account. Enforcement is basically a penalty if you withdraw from the contract (either by yourself or because you failed). In 99% of cases it is a bank guarantee, for money - about 0.3-0.5% of the total purchase price. Accordingly, if you failed to cope with the contract, the bank will collect from you the amount of this security. And levy - everything clearly works. Of course, the security can be paid in live money, but who needs to freeze a few hundred thousand rubles for months or years?" ["DETAIL_TEXT_TYPE"]=> string(4) "text" ["~DETAIL_TEXT_TYPE"]=> string(4) "text" ["PREVIEW_TEXT"]=> string(161) "There are two types of tender security: participation and performance.
Participation security is the guarantee that, if won, the contractor will not merge." ["~PREVIEW_TEXT"]=> string(156) "There are two types of tender security: participation and performance. Participation security is the guarantee that, if won, the contractor will not merge." ["PREVIEW_TEXT_TYPE"]=> string(4) "text" ["~PREVIEW_TEXT_TYPE"]=> string(4) "text" ["PREVIEW_PICTURE"]=> NULL ["~PREVIEW_PICTURE"]=> NULL ["LANG_DIR"]=> string(1) "/" ["~LANG_DIR"]=> string(1) "/" ["CODE"]=> string(53) "14-tender-security-what-is-it-and-how-is-it-different" ["~CODE"]=> string(53) "14-tender-security-what-is-it-and-how-is-it-different" ["EXTERNAL_ID"]=> string(5) "16164" ["~EXTERNAL_ID"]=> string(5) "16164" ["IBLOCK_TYPE_ID"]=> string(4) "news" ["~IBLOCK_TYPE_ID"]=> string(4) "news" ["IBLOCK_CODE"]=> string(0) "" ["~IBLOCK_CODE"]=> string(0) "" ["IBLOCK_EXTERNAL_ID"]=> NULL ["~IBLOCK_EXTERNAL_ID"]=> NULL ["LID"]=> string(2) "en" ["~LID"]=> string(2) "en" ["EDIT_LINK"]=> NULL ["DELETE_LINK"]=> NULL ["DISPLAY_ACTIVE_FROM"]=> string(0) "" ["FIELDS"]=> array(1) { ["DATE_CREATE"]=> string(19) "06/04/2020 18:06:23" } ["PROPERTIES"]=> array(1) { [" "]=> NULL } ["DISPLAY_PROPERTIES"]=> array(0) { } ["IPROPERTY_VALUES"]=> array(0) { } } [3]=> array(49) { ["DATE_CREATE"]=> string(19) "06/04/2020 18:07:32" ["~DATE_CREATE"]=> string(19) "06/04/2020 18:07:32" ["ID"]=> string(5) "16165" ["~ID"]=> string(5) "16165" ["IBLOCK_ID"]=> string(2) "46" ["~IBLOCK_ID"]=> string(2) "46" ["IBLOCK_SECTION_ID"]=> string(4) "2436" ["~IBLOCK_SECTION_ID"]=> string(4) "2436" ["NAME"]=> string(56) "#16. A point of separation between sales and production." ["~NAME"]=> string(56) "#16. A point of separation between sales and production." ["ACTIVE_FROM"]=> NULL ["~ACTIVE_FROM"]=> NULL ["TIMESTAMP_X"]=> string(19) "06/04/2020 18:07:32" ["~TIMESTAMP_X"]=> string(19) "06/04/2020 18:07:32" ["DETAIL_PAGE_URL"]=> string(69) "/library/money/16-a-point-of-separation-between-sales-and-production/" ["~DETAIL_PAGE_URL"]=> string(69) "/library/money/16-a-point-of-separation-between-sales-and-production/" ["LIST_PAGE_URL"]=> string(17) "/library/library/" ["~LIST_PAGE_URL"]=> string(17) "/library/library/" ["DETAIL_TEXT"]=> string(766) "It is very important to understand at what point the project should be transferred from sales to production. We used to do this when a customer would confirm by letter or call that he was ready to start working with us.

Over time, it became clear that this seriously hinders the planning of the manager's resources: it would take from two weeks to six (!) months to agree and sign a contract. So, it is impossible to predict the workload of the manager.

The decision was - to transfer the agreement and its terms to the sales department, and then - the receipt of the first invoice (in advance). Suddenly the project began to come to the manager exactly at the moment when it was time to start, and not a minute earlier." ["~DETAIL_TEXT"]=> string(726) "It is very important to understand at what point the project should be transferred from sales to production. We used to do this when a customer would confirm by letter or call that he was ready to start working with us. Over time, it became clear that this seriously hinders the planning of the manager's resources: it would take from two weeks to six (!) months to agree and sign a contract. So, it is impossible to predict the workload of the manager. The decision was - to transfer the agreement and its terms to the sales department, and then - the receipt of the first invoice (in advance). Suddenly the project began to come to the manager exactly at the moment when it was time to start, and not a minute earlier." ["DETAIL_TEXT_TYPE"]=> string(4) "text" ["~DETAIL_TEXT_TYPE"]=> string(4) "text" ["PREVIEW_TEXT"]=> string(219) "It is very important to understand at what point the project should be transferred from sales to production. We used to do this when a customer would confirm by letter or call that he was ready to start working with us." ["~PREVIEW_TEXT"]=> string(219) "It is very important to understand at what point the project should be transferred from sales to production. We used to do this when a customer would confirm by letter or call that he was ready to start working with us." ["PREVIEW_TEXT_TYPE"]=> string(4) "text" ["~PREVIEW_TEXT_TYPE"]=> string(4) "text" ["PREVIEW_PICTURE"]=> NULL ["~PREVIEW_PICTURE"]=> NULL ["LANG_DIR"]=> string(1) "/" ["~LANG_DIR"]=> string(1) "/" ["CODE"]=> string(53) "16-a-point-of-separation-between-sales-and-production" ["~CODE"]=> string(53) "16-a-point-of-separation-between-sales-and-production" ["EXTERNAL_ID"]=> string(5) "16165" ["~EXTERNAL_ID"]=> string(5) "16165" ["IBLOCK_TYPE_ID"]=> string(4) "news" ["~IBLOCK_TYPE_ID"]=> string(4) "news" ["IBLOCK_CODE"]=> string(0) "" ["~IBLOCK_CODE"]=> string(0) "" ["IBLOCK_EXTERNAL_ID"]=> NULL ["~IBLOCK_EXTERNAL_ID"]=> NULL ["LID"]=> string(2) "en" ["~LID"]=> string(2) "en" ["EDIT_LINK"]=> NULL ["DELETE_LINK"]=> NULL ["DISPLAY_ACTIVE_FROM"]=> string(0) "" ["FIELDS"]=> array(1) { ["DATE_CREATE"]=> string(19) "06/04/2020 18:07:32" } ["PROPERTIES"]=> array(1) { [" "]=> NULL } ["DISPLAY_PROPERTIES"]=> array(0) { } ["IPROPERTY_VALUES"]=> array(0) { } } [4]=> array(49) { ["DATE_CREATE"]=> string(19) "06/04/2020 18:09:25" ["~DATE_CREATE"]=> string(19) "06/04/2020 18:09:25" ["ID"]=> string(5) "16166" ["~ID"]=> string(5) "16166" ["IBLOCK_ID"]=> string(2) "46" ["~IBLOCK_ID"]=> string(2) "46" ["IBLOCK_SECTION_ID"]=> string(4) "2436" ["~IBLOCK_SECTION_ID"]=> string(4) "2436" ["NAME"]=> string(51) "#17. Tenders. The key difference from regular sales" ["~NAME"]=> string(51) "#17. Tenders. The key difference from regular sales" ["ACTIVE_FROM"]=> NULL ["~ACTIVE_FROM"]=> NULL ["TIMESTAMP_X"]=> string(19) "06/04/2020 18:13:38" ["~TIMESTAMP_X"]=> string(19) "06/04/2020 18:13:38" ["DETAIL_PAGE_URL"]=> string(67) "/library/money/17-tendery-klyuchevoe-otlichie-ot-obychnykh-prodazh/" ["~DETAIL_PAGE_URL"]=> string(67) "/library/money/17-tendery-klyuchevoe-otlichie-ot-obychnykh-prodazh/" ["LIST_PAGE_URL"]=> string(17) "/library/library/" ["~LIST_PAGE_URL"]=> string(17) "/library/library/" ["DETAIL_TEXT"]=> string(924) "In most tenders, payment is made after the acts are signed, and almost always - for the whole project, in the extreme case - a couple of acts for the whole contract. In addition, there are contract performance guarantees: this is when the bank will charge you for this guarantee if you fail.

This means that, unlike classical orders, here the studio or agency acts as an investor: you invest conditional X hundreds of thousands/million rubles to get, say, 4X (the average multiplier according to Ramenskoye). At the same time, the risks are entirely on you.

You need to take this into account when entering tenders, and have either a financial cushion, or access to credit, or diversification for advance payments from other projects.

We use all three methods, and over the past 10 years we have not had a single cash gap (and at the same time not a single wage delay)." ["~DETAIL_TEXT"]=> string(878) "In most tenders, payment is made after the acts are signed, and almost always - for the whole project, in the extreme case - a couple of acts for the whole contract. In addition, there are contract performance guarantees: this is when the bank will charge you for this guarantee if you fail. This means that, unlike classical orders, here the studio or agency acts as an investor: you invest conditional X hundreds of thousands/million rubles to get, say, 4X (the average multiplier according to Ramenskoye). At the same time, the risks are entirely on you. You need to take this into account when entering tenders, and have either a financial cushion, or access to credit, or diversification for advance payments from other projects. We use all three methods, and over the past 10 years we have not had a single cash gap (and at the same time not a single wage delay)." ["DETAIL_TEXT_TYPE"]=> string(4) "text" ["~DETAIL_TEXT_TYPE"]=> string(4) "text" ["PREVIEW_TEXT"]=> string(291) "In most tenders, payment is made after the acts are signed, and almost always - for the whole project, in the extreme case - a couple of acts for the whole contract. In addition, there are contract performance guarantees: this is when the bank will charge you for this guarantee if you fail." ["~PREVIEW_TEXT"]=> string(291) "In most tenders, payment is made after the acts are signed, and almost always - for the whole project, in the extreme case - a couple of acts for the whole contract. In addition, there are contract performance guarantees: this is when the bank will charge you for this guarantee if you fail." ["PREVIEW_TEXT_TYPE"]=> string(4) "text" ["~PREVIEW_TEXT_TYPE"]=> string(4) "text" ["PREVIEW_PICTURE"]=> NULL ["~PREVIEW_PICTURE"]=> NULL ["LANG_DIR"]=> string(1) "/" ["~LANG_DIR"]=> string(1) "/" ["CODE"]=> string(51) "17-tendery-klyuchevoe-otlichie-ot-obychnykh-prodazh" ["~CODE"]=> string(51) "17-tendery-klyuchevoe-otlichie-ot-obychnykh-prodazh" ["EXTERNAL_ID"]=> string(5) "16166" ["~EXTERNAL_ID"]=> string(5) "16166" ["IBLOCK_TYPE_ID"]=> string(4) "news" ["~IBLOCK_TYPE_ID"]=> string(4) "news" ["IBLOCK_CODE"]=> string(0) "" ["~IBLOCK_CODE"]=> string(0) "" ["IBLOCK_EXTERNAL_ID"]=> NULL ["~IBLOCK_EXTERNAL_ID"]=> NULL ["LID"]=> string(2) "en" ["~LID"]=> string(2) "en" ["EDIT_LINK"]=> NULL ["DELETE_LINK"]=> NULL ["DISPLAY_ACTIVE_FROM"]=> string(0) "" ["FIELDS"]=> array(1) { ["DATE_CREATE"]=> string(19) "06/04/2020 18:09:25" } ["PROPERTIES"]=> array(1) { [" "]=> NULL } ["DISPLAY_PROPERTIES"]=> array(0) { } ["IPROPERTY_VALUES"]=> array(0) { } } [5]=> array(49) { ["DATE_CREATE"]=> string(19) "06/04/2020 18:16:38" ["~DATE_CREATE"]=> string(19) "06/04/2020 18:16:38" ["ID"]=> string(5) "16168" ["~ID"]=> string(5) "16168" ["IBLOCK_ID"]=> string(2) "46" ["~IBLOCK_ID"]=> string(2) "46" ["IBLOCK_SECTION_ID"]=> string(4) "2436" ["~IBLOCK_SECTION_ID"]=> string(4) "2436" ["NAME"]=> string(83) "#21. Tenders. Creating a Tender Department Part 1. Composition and time consumption" ["~NAME"]=> string(83) "#21. Tenders. Creating a Tender Department Part 1. Composition and time consumption" ["ACTIVE_FROM"]=> NULL ["~ACTIVE_FROM"]=> NULL ["TIMESTAMP_X"]=> string(19) "06/04/2020 18:16:38" ["~TIMESTAMP_X"]=> string(19) "06/04/2020 18:16:38" ["DETAIL_PAGE_URL"]=> string(95) "/library/money/21-tenders-creating-a-tender-department-part-1-composition-and-time-consumption/" ["~DETAIL_PAGE_URL"]=> string(95) "/library/money/21-tenders-creating-a-tender-department-part-1-composition-and-time-consumption/" ["LIST_PAGE_URL"]=> string(17) "/library/library/" ["~LIST_PAGE_URL"]=> string(17) "/library/library/" ["DETAIL_TEXT"]=> string(754) "In the simplest case, only two people participate in tenders: a tender specialist and an appraiser.

The tender specialist is grown either from a person who has worked with tenders before or from a clerk. An appraiser is the head of a company or a top manager: serious decisions are made here.
90% of the work (in time) is done by a tender specialist. After the first 10-20 tenders he stops making mistakes in the documents and draws up and submits everything himself.

The remaining 10% is the work of the top manager/director, who evaluates the work on the totality of "cost - terms - conditions", plus some other factors (familiar customer, security and current financial cushion, etc.)." ["~DETAIL_TEXT"]=> string(695) "In the simplest case, only two people participate in tenders: a tender specialist and an appraiser. The tender specialist is grown either from a person who has worked with tenders before or from a clerk. An appraiser is the head of a company or a top manager: serious decisions are made here. 90% of the work (in time) is done by a tender specialist. After the first 10-20 tenders he stops making mistakes in the documents and draws up and submits everything himself. The remaining 10% is the work of the top manager/director, who evaluates the work on the totality of "cost - terms - conditions", plus some other factors (familiar customer, security and current financial cushion, etc.)." ["DETAIL_TEXT_TYPE"]=> string(4) "text" ["~DETAIL_TEXT_TYPE"]=> string(4) "text" ["PREVIEW_TEXT"]=> string(99) "In the simplest case, only two people participate in tenders: a tender specialist and an appraiser." ["~PREVIEW_TEXT"]=> string(99) "In the simplest case, only two people participate in tenders: a tender specialist and an appraiser." ["PREVIEW_TEXT_TYPE"]=> string(4) "text" ["~PREVIEW_TEXT_TYPE"]=> string(4) "text" ["PREVIEW_PICTURE"]=> NULL ["~PREVIEW_PICTURE"]=> NULL ["LANG_DIR"]=> string(1) "/" ["~LANG_DIR"]=> string(1) "/" ["CODE"]=> string(79) "21-tenders-creating-a-tender-department-part-1-composition-and-time-consumption" ["~CODE"]=> string(79) "21-tenders-creating-a-tender-department-part-1-composition-and-time-consumption" ["EXTERNAL_ID"]=> string(5) "16168" ["~EXTERNAL_ID"]=> string(5) "16168" ["IBLOCK_TYPE_ID"]=> string(4) "news" ["~IBLOCK_TYPE_ID"]=> string(4) "news" ["IBLOCK_CODE"]=> string(0) "" ["~IBLOCK_CODE"]=> string(0) "" ["IBLOCK_EXTERNAL_ID"]=> NULL ["~IBLOCK_EXTERNAL_ID"]=> NULL ["LID"]=> string(2) "en" ["~LID"]=> string(2) "en" ["EDIT_LINK"]=> NULL ["DELETE_LINK"]=> NULL ["DISPLAY_ACTIVE_FROM"]=> string(0) "" ["FIELDS"]=> array(1) { ["DATE_CREATE"]=> string(19) "06/04/2020 18:16:38" } ["PROPERTIES"]=> array(1) { [" "]=> NULL } ["DISPLAY_PROPERTIES"]=> array(0) { } ["IPROPERTY_VALUES"]=> array(0) { } } [6]=> array(49) { ["DATE_CREATE"]=> string(19) "06/04/2020 18:13:19" ["~DATE_CREATE"]=> string(19) "06/04/2020 18:13:19" ["ID"]=> string(5) "16167" ["~ID"]=> string(5) "16167" ["IBLOCK_ID"]=> string(2) "46" ["~IBLOCK_ID"]=> string(2) "46" ["IBLOCK_SECTION_ID"]=> string(4) "2436" ["~IBLOCK_SECTION_ID"]=> string(4) "2436" ["NAME"]=> string(40) "#22. Tenders. Tender department creation" ["~NAME"]=> string(40) "#22. Tenders. Tender department creation" ["ACTIVE_FROM"]=> NULL ["~ACTIVE_FROM"]=> NULL ["TIMESTAMP_X"]=> string(19) "06/04/2020 18:13:19" ["~TIMESTAMP_X"]=> string(19) "06/04/2020 18:13:19" ["DETAIL_PAGE_URL"]=> string(53) "/library/money/22-tenders-tender-department-creation/" ["~DETAIL_PAGE_URL"]=> string(53) "/library/money/22-tenders-tender-department-creation/" ["LIST_PAGE_URL"]=> string(17) "/library/library/" ["~LIST_PAGE_URL"]=> string(17) "/library/library/" ["DETAIL_TEXT"]=> string(1406) "Part 2. Costs of money for people
Tender specialist receives about 40-70 thousand rubles (about 70 thousand rubles of costs with taxes, if you count the average salary of 55 thousand rubles).
With an appraiser it is more complicated: each tender with proper experience is estimated 1-2 hours, with 150 effective hours per month (we calculate for working days, taking into account holidays and vacation) will be 1.3% of the monthly salary to evaluate one tender. With the right grouping (to evaluate 3-5 tenders at once) you can reduce to 1%/tender.

We do not take into account the labor of the designer (as we consider it unreasonable to draw layouts for free) and do not take into account the cost of courier delivery of documents (as filing on paper is rare).

What else will you need besides a tender specialist and a valuer?
1. Aggregator of bidding. Playgrounds - a few dozen, and the mailing they do so themselves, so you need to get a subscription to a paid service, about 10-15 thousand rubles / year.
2. EDS. It is necessary to take at once tricked out to fit all sites (because there are several types). It is updated every year (~15 thousand rubles per year).
Total per month, taking into account the salary of two specialists higher will get an average of 75 thousand rubles." ["~DETAIL_TEXT"]=> string(1297) "Part 2. Costs of money for people Tender specialist receives about 40-70 thousand rubles (about 70 thousand rubles of costs with taxes, if you count the average salary of 55 thousand rubles). With an appraiser it is more complicated: each tender with proper experience is estimated 1-2 hours, with 150 effective hours per month (we calculate for working days, taking into account holidays and vacation) will be 1.3% of the monthly salary to evaluate one tender. With the right grouping (to evaluate 3-5 tenders at once) you can reduce to 1%/tender. We do not take into account the labor of the designer (as we consider it unreasonable to draw layouts for free) and do not take into account the cost of courier delivery of documents (as filing on paper is rare). What else will you need besides a tender specialist and a valuer? 1. Aggregator of bidding. Playgrounds - a few dozen, and the mailing they do so themselves, so you need to get a subscription to a paid service, about 10-15 thousand rubles / year. 2. EDS. It is necessary to take at once tricked out to fit all sites (because there are several types). It is updated every year (~15 thousand rubles per year). Total per month, taking into account the salary of two specialists higher will get an average of 75 thousand rubles." ["DETAIL_TEXT_TYPE"]=> string(4) "text" ["~DETAIL_TEXT_TYPE"]=> string(4) "text" ["PREVIEW_TEXT"]=> string(549) "Tender specialist receives about 40-70 thousand rubles (about 70 thousand rubles of costs with taxes, if you count the average salary of 55 thousand rubles).
With an appraiser is more complicated: each tender with proper experience is estimated 1-2 hours, with 150 effective hours per month (we calculate for working days, taking into account holidays and vacation) will be 1.3% of the monthly salary to evaluate one tender. With the right grouping (to evaluate 3-5 tenders at once) you can reduce to 1%/tender." ["~PREVIEW_TEXT"]=> string(512) "Tender specialist receives about 40-70 thousand rubles (about 70 thousand rubles of costs with taxes, if you count the average salary of 55 thousand rubles). With an appraiser is more complicated: each tender with proper experience is estimated 1-2 hours, with 150 effective hours per month (we calculate for working days, taking into account holidays and vacation) will be 1.3% of the monthly salary to evaluate one tender. With the right grouping (to evaluate 3-5 tenders at once) you can reduce to 1%/tender." ["PREVIEW_TEXT_TYPE"]=> string(4) "text" ["~PREVIEW_TEXT_TYPE"]=> string(4) "text" ["PREVIEW_PICTURE"]=> NULL ["~PREVIEW_PICTURE"]=> NULL ["LANG_DIR"]=> string(1) "/" ["~LANG_DIR"]=> string(1) "/" ["CODE"]=> string(37) "22-tenders-tender-department-creation" ["~CODE"]=> string(37) "22-tenders-tender-department-creation" ["EXTERNAL_ID"]=> string(5) "16167" ["~EXTERNAL_ID"]=> string(5) "16167" ["IBLOCK_TYPE_ID"]=> string(4) "news" ["~IBLOCK_TYPE_ID"]=> string(4) "news" ["IBLOCK_CODE"]=> string(0) "" ["~IBLOCK_CODE"]=> string(0) "" ["IBLOCK_EXTERNAL_ID"]=> NULL ["~IBLOCK_EXTERNAL_ID"]=> NULL ["LID"]=> string(2) "en" ["~LID"]=> string(2) "en" ["EDIT_LINK"]=> NULL ["DELETE_LINK"]=> NULL ["DISPLAY_ACTIVE_FROM"]=> string(0) "" ["FIELDS"]=> array(1) { ["DATE_CREATE"]=> string(19) "06/04/2020 18:13:19" } ["PROPERTIES"]=> array(1) { [" "]=> NULL } ["DISPLAY_PROPERTIES"]=> array(0) { } ["IPROPERTY_VALUES"]=> array(0) { } } [7]=> array(49) { ["DATE_CREATE"]=> string(19) "06/04/2020 18:19:04" ["~DATE_CREATE"]=> string(19) "06/04/2020 18:19:04" ["ID"]=> string(5) "16169" ["~ID"]=> string(5) "16169" ["IBLOCK_ID"]=> string(2) "46" ["~IBLOCK_ID"]=> string(2) "46" ["IBLOCK_SECTION_ID"]=> string(4) "2436" ["~IBLOCK_SECTION_ID"]=> string(4) "2436" ["NAME"]=> string(73) "#23. Tenders. Creation of Tender Department Part 3. Cost of participation" ["~NAME"]=> string(73) "#23. Tenders. Creation of Tender Department Part 3. Cost of participation" ["ACTIVE_FROM"]=> NULL ["~ACTIVE_FROM"]=> NULL ["TIMESTAMP_X"]=> string(19) "06/04/2020 18:19:04" ["~TIMESTAMP_X"]=> string(19) "06/04/2020 18:19:04" ["DETAIL_PAGE_URL"]=> string(85) "/library/money/23-tenders-creation-of-tender-department-part-3-cost-of-participation/" ["~DETAIL_PAGE_URL"]=> string(85) "/library/money/23-tenders-creation-of-tender-department-part-3-cost-of-participation/" ["LIST_PAGE_URL"]=> string(17) "/library/library/" ["~LIST_PAGE_URL"]=> string(17) "/library/library/" ["DETAIL_TEXT"]=> string(747) "What else is there to spend money on?

1. Ensuring participation in the tender (we consider the cost of money as a loan at 36% per annum. The average security is 5% of the amount of the tender, the term of "freezing" the money - 1 month).
2. ensuring the execution of the contract (this is already when we won). We calculate the cost of the bank guarantee. That's about 0.5% of the contract amount.
Now let's calculate the financial model:
- we participate in five tenders a month,
- we win 1 tender per month for 3 million rubles on average.

The cost of winning one such tender will amount to about Br100 thousand. (~3% of the won tender)." ["~DETAIL_TEXT"]=> string(649) "What else is there to spend money on? 1. Ensuring participation in the tender (we consider the cost of money as a loan at 36% per annum. The average security is 5% of the amount of the tender, the term of "freezing" the money - 1 month). 2. ensuring the execution of the contract (this is already when we won). We calculate the cost of the bank guarantee. That's about 0.5% of the contract amount. Now let's calculate the financial model: - we participate in five tenders a month, - we win 1 tender per month for 3 million rubles on average. The cost of winning one such tender will amount to about Br100 thousand. (~3% of the won tender)." ["DETAIL_TEXT_TYPE"]=> string(4) "text" ["~DETAIL_TEXT_TYPE"]=> string(4) "text" ["PREVIEW_TEXT"]=> string(213) "Ensuring participation in the tender (we consider the cost of money as a loan at 36% per annum. The average security is 5% of the tender amount, the period of money "freezing" - 1 month)." ["~PREVIEW_TEXT"]=> string(187) "Ensuring participation in the tender (we consider the cost of money as a loan at 36% per annum. The average security is 5% of the tender amount, the period of money "freezing" - 1 month)." ["PREVIEW_TEXT_TYPE"]=> string(4) "text" ["~PREVIEW_TEXT_TYPE"]=> string(4) "text" ["PREVIEW_PICTURE"]=> NULL ["~PREVIEW_PICTURE"]=> NULL ["LANG_DIR"]=> string(1) "/" ["~LANG_DIR"]=> string(1) "/" ["CODE"]=> string(69) "23-tenders-creation-of-tender-department-part-3-cost-of-participation" ["~CODE"]=> string(69) "23-tenders-creation-of-tender-department-part-3-cost-of-participation" ["EXTERNAL_ID"]=> string(5) "16169" ["~EXTERNAL_ID"]=> string(5) "16169" ["IBLOCK_TYPE_ID"]=> string(4) "news" ["~IBLOCK_TYPE_ID"]=> string(4) "news" ["IBLOCK_CODE"]=> string(0) "" ["~IBLOCK_CODE"]=> string(0) "" ["IBLOCK_EXTERNAL_ID"]=> NULL ["~IBLOCK_EXTERNAL_ID"]=> NULL ["LID"]=> string(2) "en" ["~LID"]=> string(2) "en" ["EDIT_LINK"]=> NULL ["DELETE_LINK"]=> NULL ["DISPLAY_ACTIVE_FROM"]=> string(0) "" ["FIELDS"]=> array(1) { ["DATE_CREATE"]=> string(19) "06/04/2020 18:19:04" } ["PROPERTIES"]=> array(1) { [" "]=> NULL } ["DISPLAY_PROPERTIES"]=> array(0) { } ["IPROPERTY_VALUES"]=> array(0) { } } [8]=> array(49) { ["DATE_CREATE"]=> string(19) "06/04/2020 18:22:07" ["~DATE_CREATE"]=> string(19) "06/04/2020 18:22:07" ["ID"]=> string(5) "16170" ["~ID"]=> string(5) "16170" ["IBLOCK_ID"]=> string(2) "46" ["~IBLOCK_ID"]=> string(2) "46" ["IBLOCK_SECTION_ID"]=> string(4) "2436" ["~IBLOCK_SECTION_ID"]=> string(4) "2436" ["NAME"]=> string(47) "#30. Partner programs in digital. Why go there?" ["~NAME"]=> string(47) "#30. Partner programs in digital. Why go there?" ["ACTIVE_FROM"]=> NULL ["~ACTIVE_FROM"]=> NULL ["TIMESTAMP_X"]=> string(19) "06/04/2020 18:22:07" ["~TIMESTAMP_X"]=> string(19) "06/04/2020 18:22:07" ["DETAIL_PAGE_URL"]=> string(59) "/library/money/30-partner-programs-in-digital-why-go-there/" ["~DETAIL_PAGE_URL"]=> string(59) "/library/money/30-partner-programs-in-digital-why-go-there/" ["LIST_PAGE_URL"]=> string(17) "/library/library/" ["~LIST_PAGE_URL"]=> string(17) "/library/library/" ["DETAIL_TEXT"]=> string(1367) "Tagline recently published a rating of affiliate programs for production. Previously it was the prerogative of agencies that had a pool of proven contractors, but in recent years, the growth of the market and agencies has led to the emergence of two dozen such programs in the production segment, and public.

Why go in conditions of not the best prices, frequent ban on publication of cases, post-payment (often!) and other restrictions?

1 Reboot your resources. Simple resources (called bench in the West) in digital - it's a disaster, production must be uploaded to 120%.

2 An opportunity to learn how the work in the agency you are partnering with is organized. If they are larger than you and earn more, then the processes are (probably!) better?

3 Experience working with big clients. It often happens that without understanding a number of nuances - bureaucratic (start without a contract on the letter of guarantee), technical, (you have not yet passed, until you have passed the trial operation) you will not be able to complete a large project. And here you can learn.

4 Sale of business. If you want to get off this galley - let me get to know you better, it will significantly increase the chances of sale, which oh how difficult in this area." ["~DETAIL_TEXT"]=> string(1269) "Tagline recently published a rating of affiliate programs for production. Previously it was the prerogative of agencies that had a pool of proven contractors, but in recent years, the growth of the market and agencies has led to the emergence of two dozen such programs in the production segment, and public. Why go in conditions of not the best prices, frequent ban on publication of cases, post-payment (often!) and other restrictions? 1 Reboot your resources. Simple resources (called bench in the West) in digital - it's a disaster, production must be uploaded to 120%. 2 An opportunity to learn how the work in the agency you are partnering with is organized. If they are larger than you and earn more, then the processes are (probably!) better? 3 Experience working with big clients. It often happens that without understanding a number of nuances - bureaucratic (start without a contract on the letter of guarantee), technical, (you have not yet passed, until you have passed the trial operation) you will not be able to complete a large project. And here you can learn. 4 Sale of business. If you want to get off this galley - let me get to know you better, it will significantly increase the chances of sale, which oh how difficult in this area." ["DETAIL_TEXT_TYPE"]=> string(4) "text" ["~DETAIL_TEXT_TYPE"]=> string(4) "text" ["PREVIEW_TEXT"]=> string(308) "Tagline recently published a rating of affiliate programs for production. Previously it was the prerogative of agencies that had a pool of proven contractors, but in recent years, the growth of the market and agencies has led to the emergence of two dozen such programs in the production segment, and public." ["~PREVIEW_TEXT"]=> string(308) "Tagline recently published a rating of affiliate programs for production. Previously it was the prerogative of agencies that had a pool of proven contractors, but in recent years, the growth of the market and agencies has led to the emergence of two dozen such programs in the production segment, and public." ["PREVIEW_TEXT_TYPE"]=> string(4) "text" ["~PREVIEW_TEXT_TYPE"]=> string(4) "text" ["PREVIEW_PICTURE"]=> NULL ["~PREVIEW_PICTURE"]=> NULL ["LANG_DIR"]=> string(1) "/" ["~LANG_DIR"]=> string(1) "/" ["CODE"]=> string(43) "30-partner-programs-in-digital-why-go-there" ["~CODE"]=> string(43) "30-partner-programs-in-digital-why-go-there" ["EXTERNAL_ID"]=> string(5) "16170" ["~EXTERNAL_ID"]=> string(5) "16170" ["IBLOCK_TYPE_ID"]=> string(4) "news" ["~IBLOCK_TYPE_ID"]=> string(4) "news" ["IBLOCK_CODE"]=> string(0) "" ["~IBLOCK_CODE"]=> string(0) "" ["IBLOCK_EXTERNAL_ID"]=> NULL ["~IBLOCK_EXTERNAL_ID"]=> NULL ["LID"]=> string(2) "en" ["~LID"]=> string(2) "en" ["EDIT_LINK"]=> NULL ["DELETE_LINK"]=> NULL ["DISPLAY_ACTIVE_FROM"]=> string(0) "" ["FIELDS"]=> array(1) { ["DATE_CREATE"]=> string(19) "06/04/2020 18:22:07" } ["PROPERTIES"]=> array(1) { [" "]=> NULL } ["DISPLAY_PROPERTIES"]=> array(0) { } ["IPROPERTY_VALUES"]=> array(0) { } } [9]=> array(49) { ["DATE_CREATE"]=> string(19) "06/04/2020 18:23:44" ["~DATE_CREATE"]=> string(19) "06/04/2020 18:23:44" ["ID"]=> string(5) "16171" ["~ID"]=> string(5) "16171" ["IBLOCK_ID"]=> string(2) "46" ["~IBLOCK_ID"]=> string(2) "46" ["IBLOCK_SECTION_ID"]=> string(4) "2436" ["~IBLOCK_SECTION_ID"]=> string(4) "2436" ["NAME"]=> string(58) "#31. Partner programs in digital. How do you choose yours?" ["~NAME"]=> string(58) "#31. Partner programs in digital. How do you choose yours?" ["ACTIVE_FROM"]=> NULL ["~ACTIVE_FROM"]=> NULL ["TIMESTAMP_X"]=> string(19) "06/04/2020 18:23:44" ["~TIMESTAMP_X"]=> string(19) "06/04/2020 18:23:44" ["DETAIL_PAGE_URL"]=> string(70) "/library/money/31-partner-programs-in-digital-how-do-you-choose-yours/" ["~DETAIL_PAGE_URL"]=> string(70) "/library/money/31-partner-programs-in-digital-how-do-you-choose-yours/" ["LIST_PAGE_URL"]=> string(17) "/library/library/" ["~LIST_PAGE_URL"]=> string(17) "/library/library/" ["DETAIL_TEXT"]=> string(964) "1 Of course, the money. The cost of entry (free of charge, one-time fee, annual fee). The cost of the lid - payment for the lid, for the transaction, as a percentage or money. If per lid - when is the payment made upon receiving the lid or upon receiving money from the customer?

2 Responsibility of the agency: do you receive the lid and are accompanied/ helped to sell/rule problems or just throw your phone/mail/name/hostel? In the first case, the benefit is clear, in the second, you will have a very low conversion: a person has come to a large agency, and his "football" to several smaller players, they say, you can not afford us. And everyone needs to explain their task anew.

3 Types of lids that come, and the second important - competitiveness (the ratio of the number of lids to the number of studio partners that take them). Are there restrictions - no more than three partners per lid, for example?" ["~DETAIL_TEXT"]=> string(918) "1 Of course, the money. The cost of entry (free of charge, one-time fee, annual fee). The cost of the lid - payment for the lid, for the transaction, as a percentage or money. If per lid - when is the payment made upon receiving the lid or upon receiving money from the customer? 2 Responsibility of the agency: do you receive the lid and are accompanied/ helped to sell/rule problems or just throw your phone/mail/name/hostel? In the first case, the benefit is clear, in the second, you will have a very low conversion: a person has come to a large agency, and his "football" to several smaller players, they say, you can not afford us. And everyone needs to explain their task anew. 3 Types of lids that come, and the second important - competitiveness (the ratio of the number of lids to the number of studio partners that take them). Are there restrictions - no more than three partners per lid, for example?" ["DETAIL_TEXT_TYPE"]=> string(4) "text" ["~DETAIL_TEXT_TYPE"]=> string(4) "text" ["PREVIEW_TEXT"]=> string(71) "There are two dozen partners in the Tagline ranking now. How to choose?" ["~PREVIEW_TEXT"]=> string(71) "There are two dozen partners in the Tagline ranking now. How to choose?" ["PREVIEW_TEXT_TYPE"]=> string(4) "text" ["~PREVIEW_TEXT_TYPE"]=> string(4) "text" ["PREVIEW_PICTURE"]=> NULL ["~PREVIEW_PICTURE"]=> NULL ["LANG_DIR"]=> string(1) "/" ["~LANG_DIR"]=> string(1) "/" ["CODE"]=> string(54) "31-partner-programs-in-digital-how-do-you-choose-yours" ["~CODE"]=> string(54) "31-partner-programs-in-digital-how-do-you-choose-yours" ["EXTERNAL_ID"]=> string(5) "16171" ["~EXTERNAL_ID"]=> string(5) "16171" ["IBLOCK_TYPE_ID"]=> string(4) "news" ["~IBLOCK_TYPE_ID"]=> string(4) "news" ["IBLOCK_CODE"]=> string(0) "" ["~IBLOCK_CODE"]=> string(0) "" ["IBLOCK_EXTERNAL_ID"]=> NULL ["~IBLOCK_EXTERNAL_ID"]=> NULL ["LID"]=> string(2) "en" ["~LID"]=> string(2) "en" ["EDIT_LINK"]=> NULL ["DELETE_LINK"]=> NULL ["DISPLAY_ACTIVE_FROM"]=> string(0) "" ["FIELDS"]=> array(1) { ["DATE_CREATE"]=> string(19) "06/04/2020 18:23:44" } ["PROPERTIES"]=> array(1) { [" "]=> NULL } ["DISPLAY_PROPERTIES"]=> array(0) { } ["IPROPERTY_VALUES"]=> array(0) { } } [10]=> array(49) { ["DATE_CREATE"]=> string(19) "06/04/2020 18:31:50" ["~DATE_CREATE"]=> string(19) "06/04/2020 18:31:50" ["ID"]=> string(5) "16173" ["~ID"]=> string(5) "16173" ["IBLOCK_ID"]=> string(2) "46" ["~IBLOCK_ID"]=> string(2) "46" ["IBLOCK_SECTION_ID"]=> string(4) "2436" ["~IBLOCK_SECTION_ID"]=> string(4) "2436" ["NAME"]=> string(81) "#39. Consulting: why do not they like to pay for it (in Russia), and for nothing." ["~NAME"]=> string(81) "#39. Consulting: why do not they like to pay for it (in Russia), and for nothing." ["ACTIVE_FROM"]=> NULL ["~ACTIVE_FROM"]=> NULL ["TIMESTAMP_X"]=> string(19) "06/04/2020 18:31:50" ["~TIMESTAMP_X"]=> string(19) "06/04/2020 18:31:50" ["DETAIL_PAGE_URL"]=> string(90) "/library/money/39-consulting-why-do-not-they-like-to-pay-for-it-in-russia-and-for-nothing/" ["~DETAIL_PAGE_URL"]=> string(90) "/library/money/39-consulting-why-do-not-they-like-to-pay-for-it-in-russia-and-for-nothing/" ["LIST_PAGE_URL"]=> string(17) "/library/library/" ["~LIST_PAGE_URL"]=> string(17) "/library/library/" ["DETAIL_TEXT"]=> string(1354) "Consulting (we are talking about digital now) pursues several things at once:

- to get an independent view of your business (any internal employee of a company has his own goals/motivation, but the self-deception of the owners can be talked about endlessly).
- to get a "racher," that is, a study on a given topic. For example - "which companies will become my competitors if I go to market X with my current positioning"?
- will receive marketing support (if the consultant knows/knows certain people/influences).

The second important point is that the consultants themselves essentially form the tasks to be performed for you. For example, we have made this telegram channel and we conduct it ourselves, and the consulting we receive in the form of recommendations: how to conduct the channel, what not to write about, and the main thing - how to further use all this content. That is, they do not work for you, but you get the right solutions to problems, which you still solve yourself. But - more efficiently.

Now on the digital market there are 3-4 teams that know how to consult, we work with one - this is A2A Agency, that is Alexey Ramensky (Tagline). We recommend to cooperate (no, payment for consulting will not raise the ratings)." ["~DETAIL_TEXT"]=> string(1254) "Consulting (we are talking about digital now) pursues several things at once: - to get an independent view of your business (any internal employee of a company has his own goals/motivation, but the self-deception of the owners can be talked about endlessly). - to get a "racher," that is, a study on a given topic. For example - "which companies will become my competitors if I go to market X with my current positioning"? - will receive marketing support (if the consultant knows/knows certain people/influences). The second important point is that the consultants themselves essentially form the tasks to be performed for you. For example, we have made this telegram channel and we conduct it ourselves, and the consulting we receive in the form of recommendations: how to conduct the channel, what not to write about, and the main thing - how to further use all this content. That is, they do not work for you, but you get the right solutions to problems, which you still solve yourself. But - more efficiently. Now on the digital market there are 3-4 teams that know how to consult, we work with one - this is A2A Agency, that is Alexey Ramensky (Tagline). We recommend to cooperate (no, payment for consulting will not raise the ratings)." ["DETAIL_TEXT_TYPE"]=> string(4) "text" ["~DETAIL_TEXT_TYPE"]=> string(4) "text" ["PREVIEW_TEXT"]=> string(576) "Consulting (we are talking about digital now) pursues several things at once:
- to get an independent view of your business (any internal employee of a company has his own goals/motivation, but the self-deception of the owners can be talked about endlessly).
- to get a "racher," that is, a study on a given topic. For example - "which companies will become my competitors if I go to market X with my current positioning"?
- will receive marketing support (if the consultant knows/knows certain people/influences)." ["~PREVIEW_TEXT"]=> string(517) "Consulting (we are talking about digital now) pursues several things at once: - to get an independent view of your business (any internal employee of a company has his own goals/motivation, but the self-deception of the owners can be talked about endlessly). - to get a "racher," that is, a study on a given topic. For example - "which companies will become my competitors if I go to market X with my current positioning"? - will receive marketing support (if the consultant knows/knows certain people/influences)." ["PREVIEW_TEXT_TYPE"]=> string(4) "text" ["~PREVIEW_TEXT_TYPE"]=> string(4) "text" ["PREVIEW_PICTURE"]=> NULL ["~PREVIEW_PICTURE"]=> NULL ["LANG_DIR"]=> string(1) "/" ["~LANG_DIR"]=> string(1) "/" ["CODE"]=> string(74) "39-consulting-why-do-not-they-like-to-pay-for-it-in-russia-and-for-nothing" ["~CODE"]=> string(74) "39-consulting-why-do-not-they-like-to-pay-for-it-in-russia-and-for-nothing" ["EXTERNAL_ID"]=> string(5) "16173" ["~EXTERNAL_ID"]=> string(5) "16173" ["IBLOCK_TYPE_ID"]=> string(4) "news" ["~IBLOCK_TYPE_ID"]=> string(4) "news" ["IBLOCK_CODE"]=> string(0) "" ["~IBLOCK_CODE"]=> string(0) "" ["IBLOCK_EXTERNAL_ID"]=> NULL ["~IBLOCK_EXTERNAL_ID"]=> NULL ["LID"]=> string(2) "en" ["~LID"]=> string(2) "en" ["EDIT_LINK"]=> NULL ["DELETE_LINK"]=> NULL ["DISPLAY_ACTIVE_FROM"]=> string(0) "" ["FIELDS"]=> array(1) { ["DATE_CREATE"]=> string(19) "06/04/2020 18:31:50" } ["PROPERTIES"]=> array(1) { [" "]=> NULL } ["DISPLAY_PROPERTIES"]=> array(0) { } ["IPROPERTY_VALUES"]=> array(0) { } } [11]=> array(49) { ["DATE_CREATE"]=> string(19) "06/04/2020 18:34:58" ["~DATE_CREATE"]=> string(19) "06/04/2020 18:34:58" ["ID"]=> string(5) "16174" ["~ID"]=> string(5) "16174" ["IBLOCK_ID"]=> string(2) "46" ["~IBLOCK_ID"]=> string(2) "46" ["IBLOCK_SECTION_ID"]=> string(4) "2436" ["~IBLOCK_SECTION_ID"]=> string(4) "2436" ["NAME"]=> string(38) "#42. Ratings, part one: how to get in?" ["~NAME"]=> string(38) "#42. Ratings, part one: how to get in?" ["ACTIVE_FROM"]=> NULL ["~ACTIVE_FROM"]=> NULL ["TIMESTAMP_X"]=> string(19) "06/04/2020 18:34:58" ["~TIMESTAMP_X"]=> string(19) "06/04/2020 18:34:58" ["DETAIL_PAGE_URL"]=> string(49) "/library/money/42-ratings-part-one-how-to-get-in/" ["~DETAIL_PAGE_URL"]=> string(49) "/library/money/42-ratings-part-one-how-to-get-in/" ["LIST_PAGE_URL"]=> string(17) "/library/library/" ["~LIST_PAGE_URL"]=> string(17) "/library/library/" ["DETAIL_TEXT"]=> string(1169) "Both clients and agencies are looking at ratings. If we talk about the web (not marketing, not system integration), there are only three actual ratings: Taglane, RatingRunet (including CMS Magazine) and Ruvard.

There are also niche ratings - for example, Bitrix, but here the ratings are more subjective. For example, a company specializing in Bitrix may be significantly higher in the position of a much larger production, but with several frameworks in the product portfolio.

How to get to the rating?

- A bribe. Not at once, not working. There are few ratings, and one bribe will cost all the authority for clients. That is, there is a high risk of transaction "sum of bribe = value of business direction of a rating". Who do you think will agree?
- "Work better." Well, you know who says that. All right, PR, turnovers, large clients (Taglane), delivered large projects (RatingRunet) and at high positions in the first two ratings Ruvard, as an aggregator, will pull the project up.
- Buy advertising / accompaniment. We will talk about this in the next article." ["~DETAIL_TEXT"]=> string(1077) "Both clients and agencies are looking at ratings. If we talk about the web (not marketing, not system integration), there are only three actual ratings: Taglane, RatingRunet (including CMS Magazine) and Ruvard. There are also niche ratings - for example, Bitrix, but here the ratings are more subjective. For example, a company specializing in Bitrix may be significantly higher in the position of a much larger production, but with several frameworks in the product portfolio. How to get to the rating? - A bribe. Not at once, not working. There are few ratings, and one bribe will cost all the authority for clients. That is, there is a high risk of transaction "sum of bribe = value of business direction of a rating". Who do you think will agree? - "Work better." Well, you know who says that. All right, PR, turnovers, large clients (Taglane), delivered large projects (RatingRunet) and at high positions in the first two ratings Ruvard, as an aggregator, will pull the project up. - Buy advertising / accompaniment. We will talk about this in the next article." ["DETAIL_TEXT_TYPE"]=> string(4) "text" ["~DETAIL_TEXT_TYPE"]=> string(4) "text" ["PREVIEW_TEXT"]=> string(226) "Both clients and agencies are looking at ratings. If we talk about the web (not marketing, not system integration), there are only three actual ratings: Taglane, RatingRunet (including CMS Magazine) and Ruward." ["~PREVIEW_TEXT"]=> string(210) "Both clients and agencies are looking at ratings. If we talk about the web (not marketing, not system integration), there are only three actual ratings: Taglane, RatingRunet (including CMS Magazine) and Ruward." ["PREVIEW_TEXT_TYPE"]=> string(4) "text" ["~PREVIEW_TEXT_TYPE"]=> string(4) "text" ["PREVIEW_PICTURE"]=> NULL ["~PREVIEW_PICTURE"]=> NULL ["LANG_DIR"]=> string(1) "/" ["~LANG_DIR"]=> string(1) "/" ["CODE"]=> string(33) "42-ratings-part-one-how-to-get-in" ["~CODE"]=> string(33) "42-ratings-part-one-how-to-get-in" ["EXTERNAL_ID"]=> string(5) "16174" ["~EXTERNAL_ID"]=> string(5) "16174" ["IBLOCK_TYPE_ID"]=> string(4) "news" ["~IBLOCK_TYPE_ID"]=> string(4) "news" ["IBLOCK_CODE"]=> string(0) "" ["~IBLOCK_CODE"]=> string(0) "" ["IBLOCK_EXTERNAL_ID"]=> NULL ["~IBLOCK_EXTERNAL_ID"]=> NULL ["LID"]=> string(2) "en" ["~LID"]=> string(2) "en" ["EDIT_LINK"]=> NULL ["DELETE_LINK"]=> NULL ["DISPLAY_ACTIVE_FROM"]=> string(0) "" ["FIELDS"]=> array(1) { ["DATE_CREATE"]=> string(19) "06/04/2020 18:34:58" } ["PROPERTIES"]=> array(1) { [" "]=> NULL } ["DISPLAY_PROPERTIES"]=> array(0) { } ["IPROPERTY_VALUES"]=> array(0) { } } [12]=> array(49) { ["DATE_CREATE"]=> string(19) "06/04/2020 18:36:27" ["~DATE_CREATE"]=> string(19) "06/04/2020 18:36:27" ["ID"]=> string(5) "16175" ["~ID"]=> string(5) "16175" ["IBLOCK_ID"]=> string(2) "46" ["~IBLOCK_ID"]=> string(2) "46" ["IBLOCK_SECTION_ID"]=> string(4) "2436" ["~IBLOCK_SECTION_ID"]=> string(4) "2436" ["NAME"]=> string(48) "#43. Ratings, part two: who to pay and for what?" ["~NAME"]=> string(48) "#43. Ratings, part two: who to pay and for what?" ["ACTIVE_FROM"]=> NULL ["~ACTIVE_FROM"]=> NULL ["TIMESTAMP_X"]=> string(19) "06/04/2020 18:36:27" ["~TIMESTAMP_X"]=> string(19) "06/04/2020 18:36:27" ["DETAIL_PAGE_URL"]=> string(59) "/library/money/43-ratings-part-two-who-to-pay-and-for-what/" ["~DETAIL_PAGE_URL"]=> string(59) "/library/money/43-ratings-part-two-who-to-pay-and-for-what/" ["LIST_PAGE_URL"]=> string(17) "/library/library/" ["~LIST_PAGE_URL"]=> string(17) "/library/library/" ["DETAIL_TEXT"]=> string(1019) "Tonight we'll talk about what to do if you're not in the top, but really want to.

Ruward. There are special options for hitting the zero (first line ahead) in all the presented ratings. Write and bargain at the address of the editorial office. The longer you take - the more discounts you will get. Plus - periodically (by the end of the quarter/year) fly accommodation with discounts.
Tagline. Oh this Alexey 😊 If you can catch the guys from Tagline, you can agree on 3, 5, 20 places. And there is an option "open company card", so much more obvious.
Rating Runeta. Every quarter they arrange auctions through Google tables (yes, it is possible!). Bids are higher every year, but the traffic is also increasing.

It's about us. We use all three channels above and highly recommend: there are transitions, everything works. The main thing is to count the lids/transitions every quarter so as not to drain the budget for nothing." ["~DETAIL_TEXT"]=> string(943) "Tonight we'll talk about what to do if you're not in the top, but really want to. Ruward. There are special options for hitting the zero (first line ahead) in all the presented ratings. Write and bargain at the address of the editorial office. The longer you take - the more discounts you will get. Plus - periodically (by the end of the quarter/year) fly accommodation with discounts. Tagline. Oh this Alexey 😊 If you can catch the guys from Tagline, you can agree on 3, 5, 20 places. And there is an option "open company card", so much more obvious. Rating Runeta. Every quarter they arrange auctions through Google tables (yes, it is possible!). Bids are higher every year, but the traffic is also increasing. It's about us. We use all three channels above and highly recommend: there are transitions, everything works. The main thing is to count the lids/transitions every quarter so as not to drain the budget for nothing." ["DETAIL_TEXT_TYPE"]=> string(4) "text" ["~DETAIL_TEXT_TYPE"]=> string(4) "text" ["PREVIEW_TEXT"]=> string(89) "Tonight we'll talk about what to do if you're not in the top, but really want to." ["~PREVIEW_TEXT"]=> string(81) "Tonight we'll talk about what to do if you're not in the top, but really want to." ["PREVIEW_TEXT_TYPE"]=> string(4) "text" ["~PREVIEW_TEXT_TYPE"]=> string(4) "text" ["PREVIEW_PICTURE"]=> NULL ["~PREVIEW_PICTURE"]=> NULL ["LANG_DIR"]=> string(1) "/" ["~LANG_DIR"]=> string(1) "/" ["CODE"]=> string(43) "43-ratings-part-two-who-to-pay-and-for-what" ["~CODE"]=> string(43) "43-ratings-part-two-who-to-pay-and-for-what" ["EXTERNAL_ID"]=> string(5) "16175" ["~EXTERNAL_ID"]=> string(5) "16175" ["IBLOCK_TYPE_ID"]=> string(4) "news" ["~IBLOCK_TYPE_ID"]=> string(4) "news" ["IBLOCK_CODE"]=> string(0) "" ["~IBLOCK_CODE"]=> string(0) "" ["IBLOCK_EXTERNAL_ID"]=> NULL ["~IBLOCK_EXTERNAL_ID"]=> NULL ["LID"]=> string(2) "en" ["~LID"]=> string(2) "en" ["EDIT_LINK"]=> NULL ["DELETE_LINK"]=> NULL ["DISPLAY_ACTIVE_FROM"]=> string(0) "" ["FIELDS"]=> array(1) { ["DATE_CREATE"]=> string(19) "06/04/2020 18:36:27" } ["PROPERTIES"]=> array(1) { [" "]=> NULL } ["DISPLAY_PROPERTIES"]=> array(0) { } ["IPROPERTY_VALUES"]=> array(0) { } } [13]=> array(49) { ["DATE_CREATE"]=> string(19) "06/04/2020 18:29:39" ["~DATE_CREATE"]=> string(19) "06/04/2020 18:29:39" ["ID"]=> string(5) "16172" ["~ID"]=> string(5) "16172" ["IBLOCK_ID"]=> string(2) "46" ["~IBLOCK_ID"]=> string(2) "46" ["IBLOCK_SECTION_ID"]=> string(4) "2436" ["~IBLOCK_SECTION_ID"]=> string(4) "2436" ["NAME"]=> string(42) "#34. Extyl partner. What's the difference?" ["~NAME"]=> string(42) "#34. Extyl partner. What's the difference?" ["ACTIVE_FROM"]=> NULL ["~ACTIVE_FROM"]=> NULL ["TIMESTAMP_X"]=> string(19) "06/04/2020 18:29:39" ["~TIMESTAMP_X"]=> string(19) "06/04/2020 18:29:39" ["DETAIL_PAGE_URL"]=> string(54) "/library/money/34-extyl-partner-what-s-the-difference/" ["~DETAIL_PAGE_URL"]=> string(54) "/library/money/34-extyl-partner-what-s-the-difference/" ["LIST_PAGE_URL"]=> string(17) "/library/library/" ["~LIST_PAGE_URL"]=> string(17) "/library/library/" ["DETAIL_TEXT"]=> string(908) "We have our own partnership program since 2015, but only now we have made it public. We didn't aim to do "not like everyone else", but we interviewed our partners about what it gives us. And here's what:

1 The contract awarding tool. It's simple - we take our hands free.
2 Gaining experience. We give access to our regulations, the Intranet and in general an understanding of how the work is organized. We sign the NDA, but what prevents you from borrowing some solutions?
3 A way to avoid the cash gap: by crushing big tasks and paying monthly. Cash breaks are about any big tender, by the way.
4 Reducing risks (we are the ones who participate in tenders: collateral, register of unfair suppliers - our problems).
5 Development to the franchisee and full project management (with all our chips and experience).
Registration." ["~DETAIL_TEXT"]=> string(835) "We have our own partnership program since 2015, but only now we have made it public. We didn't aim to do "not like everyone else", but we interviewed our partners about what it gives us. And here's what: 1 The contract awarding tool. It's simple - we take our hands free. 2 Gaining experience. We give access to our regulations, the Intranet and in general an understanding of how the work is organized. We sign the NDA, but what prevents you from borrowing some solutions? 3 A way to avoid the cash gap: by crushing big tasks and paying monthly. Cash breaks are about any big tender, by the way. 4 Reducing risks (we are the ones who participate in tenders: collateral, register of unfair suppliers - our problems). 5 Development to the franchisee and full project management (with all our chips and experience). Registration." ["DETAIL_TEXT_TYPE"]=> string(4) "text" ["~DETAIL_TEXT_TYPE"]=> string(4) "text" ["PREVIEW_TEXT"]=> string(197) "We have our own partnership program since 2015, but only now we have made it public. We did not aim to do "not like everyone else", but we interviewed our partners about what it gives us." ["~PREVIEW_TEXT"]=> string(187) "We have our own partnership program since 2015, but only now we have made it public. We did not aim to do "not like everyone else", but we interviewed our partners about what it gives us." ["PREVIEW_TEXT_TYPE"]=> string(4) "text" ["~PREVIEW_TEXT_TYPE"]=> string(4) "text" ["PREVIEW_PICTURE"]=> NULL ["~PREVIEW_PICTURE"]=> NULL ["LANG_DIR"]=> string(1) "/" ["~LANG_DIR"]=> string(1) "/" ["CODE"]=> string(38) "34-extyl-partner-what-s-the-difference" ["~CODE"]=> string(38) "34-extyl-partner-what-s-the-difference" ["EXTERNAL_ID"]=> string(5) "16172" ["~EXTERNAL_ID"]=> string(5) "16172" ["IBLOCK_TYPE_ID"]=> string(4) "news" ["~IBLOCK_TYPE_ID"]=> string(4) "news" ["IBLOCK_CODE"]=> string(0) "" ["~IBLOCK_CODE"]=> string(0) "" ["IBLOCK_EXTERNAL_ID"]=> NULL ["~IBLOCK_EXTERNAL_ID"]=> NULL ["LID"]=> string(2) "en" ["~LID"]=> string(2) "en" ["EDIT_LINK"]=> NULL ["DELETE_LINK"]=> NULL ["DISPLAY_ACTIVE_FROM"]=> string(0) "" ["FIELDS"]=> array(1) { ["DATE_CREATE"]=> string(19) "06/04/2020 18:29:39" } ["PROPERTIES"]=> array(1) { [" "]=> NULL } ["DISPLAY_PROPERTIES"]=> array(0) { } ["IPROPERTY_VALUES"]=> array(0) { } } [14]=> array(49) { ["DATE_CREATE"]=> string(19) "06/04/2020 18:37:26" ["~DATE_CREATE"]=> string(19) "06/04/2020 18:37:26" ["ID"]=> string(5) "16176" ["~ID"]=> string(5) "16176" ["IBLOCK_ID"]=> string(2) "46" ["~IBLOCK_ID"]=> string(2) "46" ["IBLOCK_SECTION_ID"]=> string(4) "2436" ["~IBLOCK_SECTION_ID"]=> string(4) "2436" ["NAME"]=> string(40) "#48. Corporations and the value of free." ["~NAME"]=> string(40) "#48. Corporations and the value of free." ["ACTIVE_FROM"]=> NULL ["~ACTIVE_FROM"]=> NULL ["TIMESTAMP_X"]=> string(19) "06/04/2020 18:37:26" ["~TIMESTAMP_X"]=> string(19) "06/04/2020 18:37:26" ["DETAIL_PAGE_URL"]=> string(53) "/library/money/48-corporations-and-the-value-of-free/" ["~DETAIL_PAGE_URL"]=> string(53) "/library/money/48-corporations-and-the-value-of-free/" ["LIST_PAGE_URL"]=> string(17) "/library/library/" ["~LIST_PAGE_URL"]=> string(17) "/library/library/" ["DETAIL_TEXT"]=> string(690) "We switched to a new corporate system quite a long time ago: no obligation, high frequency, a certain topic and - fees. The company compensates from 50 to 70% of expenses, the rest - employees are discounted.

At first, it was an experiment, and not even quite a corporate one - say, let's go to karting all together. Having collected feedback, we got: what you pay for (even if part of the price) - is valued much more than free alcoholic beverages (although no one canceled the alcohol).

Reduced costs for the company + partial coverage allowed to hold such events more often (in summer - every month!). We highly recommend it." ["~DETAIL_TEXT"]=> string(634) "We switched to a new corporate system quite a long time ago: no obligation, high frequency, a certain topic and - fees. The company compensates from 50 to 70% of expenses, the rest - employees are discounted. At first, it was an experiment, and not even quite a corporate one - say, let's go to karting all together. Having collected feedback, we got: what you pay for (even if part of the price) - is valued much more than free alcoholic beverages (although no one canceled the alcohol). Reduced costs for the company + partial coverage allowed to hold such events more often (in summer - every month!). We highly recommend it." ["DETAIL_TEXT_TYPE"]=> string(4) "text" ["~DETAIL_TEXT_TYPE"]=> string(4) "text" ["PREVIEW_TEXT"]=> string(212) "We switched to a new corporate system quite a long time ago: no obligation, high frequency, a certain topic and - fees. The company compensates from 50 to 70% of expenses, the rest - employees are discounted." ["~PREVIEW_TEXT"]=> string(208) "We switched to a new corporate system quite a long time ago: no obligation, high frequency, a certain topic and - fees. The company compensates from 50 to 70% of expenses, the rest - employees are discounted." ["PREVIEW_TEXT_TYPE"]=> string(4) "text" ["~PREVIEW_TEXT_TYPE"]=> string(4) "text" ["PREVIEW_PICTURE"]=> NULL ["~PREVIEW_PICTURE"]=> NULL ["LANG_DIR"]=> string(1) "/" ["~LANG_DIR"]=> string(1) "/" ["CODE"]=> string(37) "48-corporations-and-the-value-of-free" ["~CODE"]=> string(37) "48-corporations-and-the-value-of-free" ["EXTERNAL_ID"]=> string(5) "16176" ["~EXTERNAL_ID"]=> string(5) "16176" ["IBLOCK_TYPE_ID"]=> string(4) "news" ["~IBLOCK_TYPE_ID"]=> string(4) "news" ["IBLOCK_CODE"]=> string(0) "" ["~IBLOCK_CODE"]=> string(0) "" ["IBLOCK_EXTERNAL_ID"]=> NULL ["~IBLOCK_EXTERNAL_ID"]=> NULL ["LID"]=> string(2) "en" ["~LID"]=> string(2) "en" ["EDIT_LINK"]=> NULL ["DELETE_LINK"]=> NULL ["DISPLAY_ACTIVE_FROM"]=> string(0) "" ["FIELDS"]=> array(1) { ["DATE_CREATE"]=> string(19) "06/04/2020 18:37:26" } ["PROPERTIES"]=> array(1) { [" "]=> NULL } ["DISPLAY_PROPERTIES"]=> array(0) { } ["IPROPERTY_VALUES"]=> array(0) { } } [15]=> array(49) { ["DATE_CREATE"]=> string(19) "06/04/2020 18:41:16" ["~DATE_CREATE"]=> string(19) "06/04/2020 18:41:16" ["ID"]=> string(5) "16178" ["~ID"]=> string(5) "16178" ["IBLOCK_ID"]=> string(2) "46" ["~IBLOCK_ID"]=> string(2) "46" ["IBLOCK_SECTION_ID"]=> string(4) "2436" ["~IBLOCK_SECTION_ID"]=> string(4) "2436" ["NAME"]=> string(48) "#54. SOUT or how not to get a million penalties." ["~NAME"]=> string(48) "#54. SOUT or how not to get a million penalties." ["ACTIVE_FROM"]=> NULL ["~ACTIVE_FROM"]=> NULL ["TIMESTAMP_X"]=> string(19) "06/04/2020 18:41:34" ["~TIMESTAMP_X"]=> string(19) "06/04/2020 18:41:34" ["DETAIL_PAGE_URL"]=> string(60) "/library/money/54-sot-or-how-not-to-get-a-million-penalties/" ["~DETAIL_PAGE_URL"]=> string(60) "/library/money/54-sot-or-how-not-to-get-a-million-penalties/" ["LIST_PAGE_URL"]=> string(17) "/library/library/" ["~LIST_PAGE_URL"]=> string(17) "/library/library/" ["DETAIL_TEXT"]=> string(1976) "Special assessment of working conditions is a mandatory procedure for all Russian organizations.
It is necessary to conduct it even for office workers. The only ones who are "released" are remote workers.

The main thing about the SHOUT:

- Development of regulatory documents. It is easier to pay for a special company that will do everything. About it a little later.
- The composition of the commission that will conduct the SHOUT.
The number of members of the commission should be odd, the best - three. A chairman is appointed, a manager.
- Jobs will be evaluated for 20 % of the total number of jobs (but at least two). The results are applied to all similar jobs.
Example: if you have 20 employees with a Programmer job, 4 jobs must be evaluated. And this is the same for the other jobs (all of them) according to the staffing table.

Selection of the company for the SHOOT:
- It is important that the cost of services depends on the number of jobs.
- And what we talked about in the beginning. It's quite normal when the escort is on. Many companies are not ready to develop templates of documents, orders and rules themselves.
What to do after receiving documents?
From the day the results report is approved, the employer must:
- Within 3 working days, notify the organization that conducted the SOUTH about the approval;
- No later than 30 calendar days in advance, under the signature, to familiarize the employees with the results of the special assessment;
- If the organization has an official website, within 30 calendar days from the date of approval of the report, the employer shall place the summary data on the results of the assessment;
- Submit a declaration to the labour inspectorate
Fines for noncompliance are not weak: the total can reach 400,000 and up to 90 days of suspension of the company." ["~DETAIL_TEXT"]=> string(1842) "Special assessment of working conditions is a mandatory procedure for all Russian organizations. It is necessary to conduct it even for office workers. The only ones who are "released" are remote workers. The main thing about the SHOUT: - Development of regulatory documents. It is easier to pay for a special company that will do everything. About it a little later. - The composition of the commission that will conduct the SHOUT. The number of members of the commission should be odd, the best - three. A chairman is appointed, a manager. - Jobs will be evaluated for 20 % of the total number of jobs (but at least two). The results are applied to all similar jobs. Example: if you have 20 employees with a Programmer job, 4 jobs must be evaluated. And this is the same for the other jobs (all of them) according to the staffing table. Selection of the company for the SHOOT: - It is important that the cost of services depends on the number of jobs. - And what we talked about in the beginning. It's quite normal when the escort is on. Many companies are not ready to develop templates of documents, orders and rules themselves. What to do after receiving documents? From the day the results report is approved, the employer must: - Within 3 working days, notify the organization that conducted the SOUTH about the approval; - No later than 30 calendar days in advance, under the signature, to familiarize the employees with the results of the special assessment; - If the organization has an official website, within 30 calendar days from the date of approval of the report, the employer shall place the summary data on the results of the assessment; - Submit a declaration to the labour inspectorate Fines for noncompliance are not weak: the total can reach 400,000 and up to 90 days of suspension of the company." ["DETAIL_TEXT_TYPE"]=> string(4) "text" ["~DETAIL_TEXT_TYPE"]=> string(4) "text" ["PREVIEW_TEXT"]=> string(220) "Special assessment of working conditions is a mandatory procedure for all Russian organizations.
It is necessary to conduct it even for office workers. The only ones who are "released" are remote workers." ["~PREVIEW_TEXT"]=> string(205) "Special assessment of working conditions is a mandatory procedure for all Russian organizations. It is necessary to conduct it even for office workers. The only ones who are "released" are remote workers." ["PREVIEW_TEXT_TYPE"]=> string(4) "text" ["~PREVIEW_TEXT_TYPE"]=> string(4) "text" ["PREVIEW_PICTURE"]=> NULL ["~PREVIEW_PICTURE"]=> NULL ["LANG_DIR"]=> string(1) "/" ["~LANG_DIR"]=> string(1) "/" ["CODE"]=> string(44) "54-sot-or-how-not-to-get-a-million-penalties" ["~CODE"]=> string(44) "54-sot-or-how-not-to-get-a-million-penalties" ["EXTERNAL_ID"]=> string(5) "16178" ["~EXTERNAL_ID"]=> string(5) "16178" ["IBLOCK_TYPE_ID"]=> string(4) "news" ["~IBLOCK_TYPE_ID"]=> string(4) "news" ["IBLOCK_CODE"]=> string(0) "" ["~IBLOCK_CODE"]=> string(0) "" ["IBLOCK_EXTERNAL_ID"]=> NULL ["~IBLOCK_EXTERNAL_ID"]=> NULL ["LID"]=> string(2) "en" ["~LID"]=> string(2) "en" ["EDIT_LINK"]=> NULL ["DELETE_LINK"]=> NULL ["DISPLAY_ACTIVE_FROM"]=> string(0) "" ["FIELDS"]=> array(1) { ["DATE_CREATE"]=> string(19) "06/04/2020 18:41:16" } ["PROPERTIES"]=> array(1) { [" "]=> NULL } ["DISPLAY_PROPERTIES"]=> array(0) { } ["IPROPERTY_VALUES"]=> array(0) { } } [16]=> array(49) { ["DATE_CREATE"]=> string(19) "06/04/2020 18:38:58" ["~DATE_CREATE"]=> string(19) "06/04/2020 18:38:58" ["ID"]=> string(5) "16177" ["~ID"]=> string(5) "16177" ["IBLOCK_ID"]=> string(2) "46" ["~IBLOCK_ID"]=> string(2) "46" ["IBLOCK_SECTION_ID"]=> string(4) "2436" ["~IBLOCK_SECTION_ID"]=> string(4) "2436" ["NAME"]=> string(38) "#49. Occupational safety and security." ["~NAME"]=> string(38) "#49. Occupational safety and security." ["ACTIVE_FROM"]=> NULL ["~ACTIVE_FROM"]=> NULL ["TIMESTAMP_X"]=> string(19) "06/04/2020 18:38:58" ["~TIMESTAMP_X"]=> string(19) "06/04/2020 18:38:58" ["DETAIL_PAGE_URL"]=> string(51) "/library/money/49-occupational-safety-and-security/" ["~DETAIL_PAGE_URL"]=> string(51) "/library/money/49-occupational-safety-and-security/" ["LIST_PAGE_URL"]=> string(17) "/library/library/" ["~LIST_PAGE_URL"]=> string(17) "/library/library/" ["DETAIL_TEXT"]=> string(1205) "If you have more than 50 people - you can catch fines if you do not have a health and safety certification/documents.

Basic nuances:

1. If you have more than 50 people, you must either enter a new unit of occupational health and safety specialist in your staff schedule. Otherwise a fine.
2. If there are less than 50 people, the obligation is imposed on one of the employees.
A 3-person committee is created. They need to take specialized courses in the training centre, after which it will be possible to teach other employees the necessary safety regulations.
3. There is also a lot of documentation to do.
There should be created: magazines, orders, acts. If there are doubts, it is always possible to carry out an audit during which errors will be shown and how to correct them.
4. Fines are more than severe. FOR ANY VIOLATION.
For organizations: 50,000 - 80,000 r., officials: 2000 – 5000 р.
At repeated detection of violations even more expensive: For officials: 30 000 - 40 000 r. or disqualification for the period from one to three years, organizations: 100,000 - 200,000 rubles or suspension of activity for up to 90 days." ["~DETAIL_TEXT"]=> string(1150) "If you have more than 50 people - you can catch fines if you do not have a health and safety certification/documents. Basic nuances: 1. If you have more than 50 people, you must either enter a new unit of occupational health and safety specialist in your staff schedule. Otherwise a fine. 2. If there are less than 50 people, the obligation is imposed on one of the employees. A 3-person committee is created. They need to take specialized courses in the training centre, after which it will be possible to teach other employees the necessary safety regulations. 3. There is also a lot of documentation to do. There should be created: magazines, orders, acts. If there are doubts, it is always possible to carry out an audit during which errors will be shown and how to correct them. 4. Fines are more than severe. FOR ANY VIOLATION. For organizations: 50,000 - 80,000 r., officials: 2000 – 5000 р. At repeated detection of violations even more expensive: For officials: 30 000 - 40 000 r. or disqualification for the period from one to three years, organizations: 100,000 - 200,000 rubles or suspension of activity for up to 90 days." ["DETAIL_TEXT_TYPE"]=> string(4) "text" ["~DETAIL_TEXT_TYPE"]=> string(4) "text" ["PREVIEW_TEXT"]=> string(117) "If you have more than 50 people - you can catch fines if you do not have a health and safety certification/documents." ["~PREVIEW_TEXT"]=> string(117) "If you have more than 50 people - you can catch fines if you do not have a health and safety certification/documents." ["PREVIEW_TEXT_TYPE"]=> string(4) "text" ["~PREVIEW_TEXT_TYPE"]=> string(4) "text" ["PREVIEW_PICTURE"]=> NULL ["~PREVIEW_PICTURE"]=> NULL ["LANG_DIR"]=> string(1) "/" ["~LANG_DIR"]=> string(1) "/" ["CODE"]=> string(35) "49-occupational-safety-and-security" ["~CODE"]=> string(35) "49-occupational-safety-and-security" ["EXTERNAL_ID"]=> string(5) "16177" ["~EXTERNAL_ID"]=> string(5) "16177" ["IBLOCK_TYPE_ID"]=> string(4) "news" ["~IBLOCK_TYPE_ID"]=> string(4) "news" ["IBLOCK_CODE"]=> string(0) "" ["~IBLOCK_CODE"]=> string(0) "" ["IBLOCK_EXTERNAL_ID"]=> NULL ["~IBLOCK_EXTERNAL_ID"]=> NULL ["LID"]=> string(2) "en" ["~LID"]=> string(2) "en" ["EDIT_LINK"]=> NULL ["DELETE_LINK"]=> NULL ["DISPLAY_ACTIVE_FROM"]=> string(0) "" ["FIELDS"]=> array(1) { ["DATE_CREATE"]=> string(19) "06/04/2020 18:38:58" } ["PROPERTIES"]=> array(1) { [" "]=> NULL } ["DISPLAY_PROPERTIES"]=> array(0) { } ["IPROPERTY_VALUES"]=> array(0) { } } [17]=> array(49) { ["DATE_CREATE"]=> string(19) "06/04/2020 18:44:25" ["~DATE_CREATE"]=> string(19) "06/04/2020 18:44:25" ["ID"]=> string(5) "16179" ["~ID"]=> string(5) "16179" ["IBLOCK_ID"]=> string(2) "46" ["~IBLOCK_ID"]=> string(2) "46" ["IBLOCK_SECTION_ID"]=> string(4) "2436" ["~IBLOCK_SECTION_ID"]=> string(4) "2436" ["NAME"]=> string(26) "#64. Information poisoning" ["~NAME"]=> string(26) "#64. Information poisoning" ["ACTIVE_FROM"]=> NULL ["~ACTIVE_FROM"]=> NULL ["TIMESTAMP_X"]=> string(19) "06/04/2020 18:44:25" ["~TIMESTAMP_X"]=> string(19) "06/04/2020 18:44:25" ["DETAIL_PAGE_URL"]=> string(40) "/library/money/64-information-poisoning/" ["~DETAIL_PAGE_URL"]=> string(40) "/library/money/64-information-poisoning/" ["LIST_PAGE_URL"]=> string(17) "/library/library/" ["~LIST_PAGE_URL"]=> string(17) "/library/library/" ["DETAIL_TEXT"]=> string(1124) "
In 2000, Ingar-Lepper conducted an experiment: one group of customers in the store offered 6 jams, the second group offered 24 jams.
The results are surprising: despite the fact that the second group was more interested in the product, the conversion into purchases was higher (by 10 (!) times) in the first group. This is an example of cognitive thinking "Oh, such a choice, you have to think. I'll think about it and decide later."
The chart below illustrates how our confidence decreases as we increase our information (or choice, what is the same).
We suggest that you think about some examples of this distortion:

    the choice of contractors for the project. With a large number of contractors, the choice becomes a random one (and you can use it) or the criteria are simplified to "price".
    choosing a framework. God forbid to offer the client more than two options.
    our favorite: show three layouts, we'll choose. Well, you got it.
" ["~DETAIL_TEXT"]=> string(959) " In 2000, Ingar-Lepper conducted an experiment: one group of customers in the store offered 6 jams, the second group offered 24 jams. The results are surprising: despite the fact that the second group was more interested in the product, the conversion into purchases was higher (by 10 (!) times) in the first group. This is an example of cognitive thinking "Oh, such a choice, you have to think. I'll think about it and decide later." The chart below illustrates how our confidence decreases as we increase our information (or choice, what is the same). We suggest that you think about some examples of this distortion: the choice of contractors for the project. With a large number of contractors, the choice becomes a random one (and you can use it) or the criteria are simplified to "price". choosing a framework. God forbid to offer the client more than two options. our favorite: show three layouts, we'll choose. Well, you got it. " ["DETAIL_TEXT_TYPE"]=> string(4) "text" ["~DETAIL_TEXT_TYPE"]=> string(4) "text" ["PREVIEW_TEXT"]=> string(132) "In 2000, Ingar-Lepper conducted an experiment: one group of customers in the store offered 6 jams, the second group offered 24 jams." ["~PREVIEW_TEXT"]=> string(132) "In 2000, Ingar-Lepper conducted an experiment: one group of customers in the store offered 6 jams, the second group offered 24 jams." ["PREVIEW_TEXT_TYPE"]=> string(4) "text" ["~PREVIEW_TEXT_TYPE"]=> string(4) "text" ["PREVIEW_PICTURE"]=> NULL ["~PREVIEW_PICTURE"]=> NULL ["LANG_DIR"]=> string(1) "/" ["~LANG_DIR"]=> string(1) "/" ["CODE"]=> string(24) "64-information-poisoning" ["~CODE"]=> string(24) "64-information-poisoning" ["EXTERNAL_ID"]=> string(5) "16179" ["~EXTERNAL_ID"]=> string(5) "16179" ["IBLOCK_TYPE_ID"]=> string(4) "news" ["~IBLOCK_TYPE_ID"]=> string(4) "news" ["IBLOCK_CODE"]=> string(0) "" ["~IBLOCK_CODE"]=> string(0) "" ["IBLOCK_EXTERNAL_ID"]=> NULL ["~IBLOCK_EXTERNAL_ID"]=> NULL ["LID"]=> string(2) "en" ["~LID"]=> string(2) "en" ["EDIT_LINK"]=> NULL ["DELETE_LINK"]=> NULL ["DISPLAY_ACTIVE_FROM"]=> string(0) "" ["FIELDS"]=> array(1) { ["DATE_CREATE"]=> string(19) "06/04/2020 18:44:25" } ["PROPERTIES"]=> array(1) { [" "]=> NULL } ["DISPLAY_PROPERTIES"]=> array(0) { } ["IPROPERTY_VALUES"]=> array(0) { } } [18]=> array(49) { ["DATE_CREATE"]=> string(19) "06/04/2020 18:46:28" ["~DATE_CREATE"]=> string(19) "06/04/2020 18:46:28" ["ID"]=> string(5) "16180" ["~ID"]=> string(5) "16180" ["IBLOCK_ID"]=> string(2) "46" ["~IBLOCK_ID"]=> string(2) "46" ["IBLOCK_SECTION_ID"]=> string(4) "2436" ["~IBLOCK_SECTION_ID"]=> string(4) "2436" ["NAME"]=> string(28) "#72. How do you win tenders?" ["~NAME"]=> string(28) "#72. How do you win tenders?" ["ACTIVE_FROM"]=> NULL ["~ACTIVE_FROM"]=> NULL ["TIMESTAMP_X"]=> string(19) "06/04/2020 18:46:28" ["~TIMESTAMP_X"]=> string(19) "06/04/2020 18:46:28" ["DETAIL_PAGE_URL"]=> string(41) "/library/money/72-how-do-you-win-tenders/" ["~DETAIL_PAGE_URL"]=> string(41) "/library/money/72-how-do-you-win-tenders/" ["LIST_PAGE_URL"]=> string(17) "/library/library/" ["~LIST_PAGE_URL"]=> string(17) "/library/library/" ["DETAIL_TEXT"]=> string(553) "Earlier we talked more than once about tenders: which tenders to go to, how to evaluate, etc.

Those who missed - now there is a live performance recording (30 minutes).

And in the section "Speeches" you can also see about thescale of the company and how to legally protect your contract and company." ["~DETAIL_TEXT"]=> string(553) "Earlier we talked more than once about tenders: which tenders to go to, how to evaluate, etc.

Those who missed - now there is a live performance recording (30 minutes).

And in the section "Speeches" you can also see about thescale of the company and how to legally protect your contract and company." ["DETAIL_TEXT_TYPE"]=> string(4) "html" ["~DETAIL_TEXT_TYPE"]=> string(4) "html" ["PREVIEW_TEXT"]=> string(166) "Earlier we talked more than once about tenders: which tenders to go to, how to evaluate, etc.
Who missed it - now there's a recording of a live performance." ["~PREVIEW_TEXT"]=> string(157) "Earlier we talked more than once about tenders: which tenders to go to, how to evaluate, etc. Who missed it - now there's a recording of a live performance." ["PREVIEW_TEXT_TYPE"]=> string(4) "text" ["~PREVIEW_TEXT_TYPE"]=> string(4) "text" ["PREVIEW_PICTURE"]=> NULL ["~PREVIEW_PICTURE"]=> NULL ["LANG_DIR"]=> string(1) "/" ["~LANG_DIR"]=> string(1) "/" ["CODE"]=> string(25) "72-how-do-you-win-tenders" ["~CODE"]=> string(25) "72-how-do-you-win-tenders" ["EXTERNAL_ID"]=> string(5) "16180" ["~EXTERNAL_ID"]=> string(5) "16180" ["IBLOCK_TYPE_ID"]=> string(4) "news" ["~IBLOCK_TYPE_ID"]=> string(4) "news" ["IBLOCK_CODE"]=> string(0) "" ["~IBLOCK_CODE"]=> string(0) "" ["IBLOCK_EXTERNAL_ID"]=> NULL ["~IBLOCK_EXTERNAL_ID"]=> NULL ["LID"]=> string(2) "en" ["~LID"]=> string(2) "en" ["EDIT_LINK"]=> NULL ["DELETE_LINK"]=> NULL ["DISPLAY_ACTIVE_FROM"]=> string(0) "" ["FIELDS"]=> array(1) { ["DATE_CREATE"]=> string(19) "06/04/2020 18:46:28" } ["PROPERTIES"]=> array(1) { [" "]=> &NULL } ["DISPLAY_PROPERTIES"]=> array(0) { } ["IPROPERTY_VALUES"]=> array(0) { } } } } } string(34) "---------------------------------2"
array(1) { [2436]=> array(6) { ["ID"]=> string(4) "2436" ["~ID"]=> string(4) "2436" ["NAME"]=> string(5) "Money" ["~NAME"]=> string(5) "Money" ["ACTIVE"]=> string(1) "Y" ["~ACTIVE"]=> string(1) "Y" }
}
string(40) "---------------------------------------3"
Money

#10. How to properly calculate the profitability with the guarantee

Problem: you have completed the project, calculated the profitability, made conclusions regarding regulations, prices and so on. And in 1-2-3 months there is an X-hour warranty, which is nowhere and is not taken into account. Waiting a few months - also not an option: our business is very dynamic. What should we do?

#17. Tenders. The key difference from regular sales

In most tenders, payment is made after the acts are signed, and almost always - for the whole project, in the extreme case - a couple of acts for the whole contract. In addition, there are contract performance guarantees: this is when the bank will charge you for this guarantee if you fail.

#22. Tenders. Tender department creation

Tender specialist receives about 40-70 thousand rubles (about 70 thousand rubles of costs with taxes, if you count the average salary of 55 thousand rubles).
With an appraiser is more complicated: each tender with proper experience is estimated 1-2 hours, with 150 effective hours per month (we calculate for working days, taking into account holidays and vacation) will be 1.3% of the monthly salary to evaluate one tender. With the right grouping (to evaluate 3-5 tenders at once) you can reduce to 1%/tender.

#30. Partner programs in digital. Why go there?

Tagline recently published a rating of affiliate programs for production. Previously it was the prerogative of agencies that had a pool of proven contractors, but in recent years, the growth of the market and agencies has led to the emergence of two dozen such programs in the production segment, and public.

#39. Consulting: why do not they like to pay for it (in Russia), and for nothing.

Consulting (we are talking about digital now) pursues several things at once:
- to get an independent view of your business (any internal employee of a company has his own goals/motivation, but the self-deception of the owners can be talked about endlessly).
- to get a "racher," that is, a study on a given topic. For example - "which companies will become my competitors if I go to market X with my current positioning"?
- will receive marketing support (if the consultant knows/knows certain people/influences).

#42. Ratings, part one: how to get in?

Both clients and agencies are looking at ratings. If we talk about the web (not marketing, not system integration), there are only three actual ratings: Taglane, RatingRunet (including CMS Magazine) and Ruward.

#34. Extyl partner. What's the difference?

We have our own partnership program since 2015, but only now we have made it public. We did not aim to do "not like everyone else", but we interviewed our partners about what it gives us.

#48. Corporations and the value of free.

We switched to a new corporate system quite a long time ago: no obligation, high frequency, a certain topic and - fees. The company compensates from 50 to 70% of expenses, the rest - employees are discounted.

#54. SOUT or how not to get a million penalties.

Special assessment of working conditions is a mandatory procedure for all Russian organizations.
It is necessary to conduct it even for office workers. The only ones who are "released" are remote workers.

#64. Information poisoning

In 2000, Ingar-Lepper conducted an experiment: one group of customers in the store offered 6 jams, the second group offered 24 jams.

#72. How do you win tenders?

Earlier we talked more than once about tenders: which tenders to go to, how to evaluate, etc.
Who missed it - now there's a recording of a live performance.


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