Consulting: why do not they like to pay for it (in Russia), and for nothing.

Consulting (we are talking about digital now) pursues several things at once:

- to get an independent view of your business (any internal employee of a company has his own goals/motivation, but the self-deception of the owners can be talked about endlessly).
- to get a "racher," that is, a study on a given topic. For example - "which companies will become my competitors if I go to market X with my current positioning"?
- will receive marketing support (if the consultant knows/knows certain people/influences).

The second important point is that the consultants themselves essentially form the tasks to be performed for you. For example, we have made this telegram channel and we conduct it ourselves, and the consulting we receive in the form of recommendations: how to conduct the channel, what not to write about, and the main thing - how to further use all this content. That is, they do not work for you, but you get the right solutions to problems, which you still solve yourself. But - more efficiently.

Now on the digital market there are 3-4 teams that know how to consult, we work with one - this is A2A Agency, that is Alexey Ramensky (Tagline). We recommend to cooperate (no, payment for consulting will not raise the ratings).